{"id":20078,"date":"2024-10-07T10:52:12","date_gmt":"2024-10-07T08:52:12","guid":{"rendered":"https:\/\/www.clib-cluster.de\/von-falschen-biooekonomie-mantras-zu-narrativen-die-die-welt-begreifbar-machen\/"},"modified":"2024-10-28T11:45:26","modified_gmt":"2024-10-28T10:45:26","slug":"von-falschen-biooekonomie-mantras-zu-narrativen-die-die-welt-begreifbar-machen","status":"publish","type":"post","link":"https:\/\/www.clib-cluster.de\/en\/von-falschen-biooekonomie-mantras-zu-narrativen-die-die-welt-begreifbar-machen\/","title":{"rendered":"From (false) bioeconomy mantras to narratives which help us understand the world"},"content":{"rendered":"<h4>BIC Industry Networking Event<\/h4>\n<p>The keynotes at the BIC Networking Event on 02 October gave a lot of food for thought. At the event, the winners of the student competition BISC-E were also announced (the French entry, proposing anaerobic fermentation for production of a biosurfactant). For CLIB, the event also offered the chance to network with industry representatives from across Europe.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_20073\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20073\" class=\"size-medium wp-image-20073\" src=\"https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF3395-300x200.jpg\" alt=\"Rob Beekers, Chairman of BIC\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF3395-300x200.jpg 300w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF3395-1030x687.jpg 1030w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF3395-768x512.jpg 768w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF3395-1536x1024.jpg 1536w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF3395-2048x1365.jpg 2048w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF3395-1500x1000.jpg 1500w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF3395-705x470.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-20073\" class=\"wp-caption-text\">Rob Beekers, Chairman of BIC<\/p><\/div>\n<p><strong>Rob Beekers, the Chairman of the Biobased Industries Consortium<\/strong> (<a href=\"https:\/\/biconsortium.eu\/\">BIC<\/a>), set the scene by giving his definition of a mantra: something that has been repeated so many times, it is hard to disbelieve. He then identified three mantras in bioeconomy, which he felt were wrong and needed to be addressed<\/p>\n<ul>\n<li>Use of biobased materials make consumer products more expensive<\/li>\n<li>That something is biobased, does not mean that it is better<\/li>\n<li>Biogenic carbon should only be counted when stored for many years<\/li>\n<\/ul>\n<p>He argued that often, the bio-based feedstock was only a fraction of the retail price, for example of a polyester shirt, and should not necessarily lead to a large price increase. When comparing bio-based products, the benchmark should be clear. In his mind, any product compared to one using virgin fossil carbon, should be viewed as better, even if not perfect. And finally, especially products with a short life-span would benefit from being made from bio-based instead of fossil carbon.<\/p>\n<div id=\"attachment_20075\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20075\" class=\"wp-image-20075 size-medium\" src=\"https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF0055-300x200.jpg\" alt=\"Erika Stael von Holstein talking about narratives\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF0055-300x200.jpg 300w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF0055-1030x687.jpg 1030w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF0055-768x512.jpg 768w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF0055-1536x1024.jpg 1536w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF0055-2048x1365.jpg 2048w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF0055-1500x1000.jpg 1500w, https:\/\/www.clib-cluster.de\/wp-content\/uploads\/2024\/10\/DSCF0055-705x470.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-20075\" class=\"wp-caption-text\">Erika Stael von Holstein talking about narratives<\/p><\/div>\n<p>Another way of looking at bioeconomy, and indeed the world, was given by <strong>Erika Sta\u00ebl von Holstein<\/strong>, of the think-tank <a href=\"https:\/\/re-imagine.eu\/\">Reimagine Europa<\/a>. She explained that \u201cNarratives are not simply stories but deeply ingrained cognitive frameworks that help individuals and societies organize facts and assign meaning to the events around them.\u201d Together with the idea that there are narrative traps, this leads to a deeper understanding of how the general public might react to the vision of a bioeconomy or bio-based products.<\/p>\n<p>A salient example is the expectation following from the narrative trap, that \u201cin order to do good, one must suffer\u201d.\u00a0 As a consequence, no bio-based product which is good-for-the planet can easily be enjoyed. The expectation will always be that one pays more money to do good and then needs to suffer a low-quality product. Understandably, this makes consumers less likely to be enthusiastic about &#8220;green&#8221; products, or at least limits the circle of potential consumers.<\/p>\n<p>Finding new ways to communicate about the benefits of bio-based products or the bioeconomy while keeping existing narratives in mind might help build a more positive view on our sector.<\/p>\n<p>&nbsp;<\/p>\n<p>Image rights: BIC, Biobased Industries Consortium, 2024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BIC Industry Networking Event The keynotes at the BIC Networking Event on 02 October gave a lot of food for thought. At the event, the winners of the student competition [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[181,182],"class_list":["post-20078","post","type-post","status-publish","format-standard","hentry","category-clib-news-en","tag-bic-en","tag-veranstaltungsbericht-en"],"_links":{"self":[{"href":"https:\/\/www.clib-cluster.de\/en\/wp-json\/wp\/v2\/posts\/20078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clib-cluster.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clib-cluster.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clib-cluster.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clib-cluster.de\/en\/wp-json\/wp\/v2\/comments?post=20078"}],"version-history":[{"count":0,"href":"https:\/\/www.clib-cluster.de\/en\/wp-json\/wp\/v2\/posts\/20078\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.clib-cluster.de\/en\/wp-json\/wp\/v2\/media?parent=20078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clib-cluster.de\/en\/wp-json\/wp\/v2\/categories?post=20078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clib-cluster.de\/en\/wp-json\/wp\/v2\/tags?post=20078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}