Bright Future of Cellulose Fibres in Textiles, Hygiene, Construction and Packaging – Conference Shows Top-Innovations

PRESS RELEASE

Bright Future of Cellulose Fibres in Textiles, Hygiene, Construction and Packaging – Conference Shows Top-Innovations

“Cellulose Fibre Innovation of the Year 2024” award: DITF & VRETENA win with “The straw flexi-dress: design meets sustainability” against strong competition

The “Cellulose Fibres Conference 2024“ held in Cologne on 13-14 March demonstrated the innovative power of the cellulose fibre industry. Several projects and scale-ups for textiles, hygiene products, construction and packaging showed the growth and bright future of this industry, supported by the policy framework to reduce single-use plastic products, such as the Single Use Plastics Directive (SUPD) in Europe.

For the fourth time, nova-Institute has awarded the “Cellulose Fibre Innovation of the Year“ Award at the Cellulose Fibres Conference. The Innovation Award recognises applications and innovations that will lead the way in the transition of the industry to sustainable fibres. Close race between the nominees – “The Straw Flexi-Dress“ by DITF & VRETENA (Germany), cellulose textile fibre from unbleached straw pulp, is the winning cellulose fibre innovation 2024, followed by HONEXT (Spain) with the “HONEXT® Board FR-B (B-s1, d0)“ from fibre waste from the paper industry, while TreeToTextile (Sweden) with their “New Generation of Bio-based and Resource-efficient Fibre“ won third place.

Please find the full press release at https://nova-institute.eu/press/?id=521

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