Chemical processes are applied in almost all areas of value creation. Especially in North Rhine-Westphalia, the chemical industry has a long tradition and creates a high turnover. On the other hand, it is an energy-intensive industry, which requires a transformation in view of the European climate goals and the structural change that takes place in Germany. As a result of the fossil fuel phase-out, North Rhine-Westphalia has the opportunity to become a model region for green chemistry and a more sustainable economy throughout Europe. In order to realise the green transformation, innovations are required to enable sustainable and circular value creation. In addition, the acceptance of all involved stakeholders, including consumers, is essential to support and help driving the change.