FuturEnzyme study on consumer behavior “sustainability in laundry detergents”

What role does sustainability play for you when buying detergents?

This question is the subject of a consumer survey currently being conducted by our partner Consorzio Italbiotec as part of the EU-funded FuturEnzyme project. Take part in the 5-minute survey and help reduce the amount of energy and resources used in the washing machine of the future. In detail, the influence of five different attributes (efficacy in stain removal, recommended washing temperature, packaging, surfactants, price) on the purchasing choice will be assessed.

You will also learn a lot about your own purchasing behavior. So it’s worth it!

Link to survey: https://linktr.ee/FuturEnzymeDetergentSurvey